Top 10 Womens Underwear Manufacturer in The World 2025
Mar 26, 2025
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More and more companies are catching up on the importance of making high-quality underwear. With an estimated value of around $28 billion, the market for these garments is at an all-time high.
While this means many world-class providers can support your fashion brand, you can also come across subpar options. You need to separate the wheat from the chaff to maximize efficiency and customer satisfaction.
This article will help you do just that. We'll review the 10 best underwear companies globally and recommend the best underwear manufacturer.
1. Haining Zona Fashion Co., Ltd.
Haining Zona Fashion Co., Ltd. was established in 2015. It is a clothing company integrating product manufacturing, research and development, and ready-to-wear sales services.
Its main products include seamless sports underwear, yoga wear sports T-shirts, and men's and women's corsets series. With a professional R&D and proofing team, it only takes 15-45 days to complete from development and design to finished samples to mass production.
Complete Qualifications
The company has passed some certifications, such as BSCI certificate, Oeko-tex100 certificate, FFC certificate, and certificate of origin available. The product has been certified by a third-party testing agency.
Wide Product Range
With a diverse range of active wear, sportswear, gym wear, and athletic wear, our products cater to various activities including sports, yoga, running, and gym workouts. Additionally, we offer a selection of shape wear, sun protection clothing, and quick-dry ski wear to meet all your apparel needs.
OEM & ODM Available
We specialize in delivering professional OEM&ODM services, allowing you to customize every aspect of your active wear, from color and style to size and fabric materials.
Customized Services
We provide customized services, such as labels, tags, packaging and shipping bags, logos, products, etc...
Introduction of Women's Underwear
Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.
Benefits of Sustainable Women's Underwear
Healthy
Sustainable underwear is free from synthetic dyes and toxic chemicals that can cause rashes, allergic reactions, and even infections. Underwear like women's panties and women's bras are manufactured using organic and plant-based fabrics that don't have a trace of toxic fertilisers or pest repellants. This aspect is essential as it reduces the risk of reproductive health issues and will keep the most sensitive parts of your safe even during the period cycle.
Comfortable
Sustainable underwear is mainly manufactured using organic cotton or bamboo fabric. This makes them breathable, and the natural fabric helps allow increased airflow and much-needed ventilation. Made from pure natural fabric, it ensures no discomfort or chafing when compared to non-organic underwear for women.
Chemical-Free
Sustainable underwear is devoid of any chemicals and allercinogens in the organic fabric used. Since the crops are grown without using any chemicals, pesticides, and toxic fertilisers, they are safe on your sensitive skin, and you will not have to worry about any health issues arising from them.
Natural Moisture Wicking
Since sustainable underwear for women is made using organic materials, it helps them absorb moisture, thus preventing odour, bacteria growth, yeast formations, and maximises sweat absorption.
Eco-Friendly
Sustainable and eco-friendly underwear for women is becoming increasingly popular for many reasons. The materials used are ethically sourced, and there are no harsh chemical dyes used in its sustainable production methods. It does a world of good to the environment and to your skin.
Easy to Care
Sustainable women's underwear is easy to care for and can be hand-washed or in washing machines. This makes it an environmentally practical choice for everyday wear. They are durable and don't lose their shape or colour due to the natural fabric and natural plant-based colours used to manufacture them.
Durable And Long-Lasting
The cohesion in organic fabrics is powerful, which makes sustainable underwear durable and long-lasting. No matter how many times you wash them, they will stay in shape and seldom lose colour.
Types Of Underwear For Women
Women's Briefs
Briefs are all about comfort and coverage. They come in a range of rises with lots of front and back coverage. They have an easy-wearing fit and feel, making them great for all body types. Some pairs even come with added core control to smooth and support.
Women's Tanga Underwear
Similar to the brief in its general shape but with less coverage, bikini-cut underwear and Cheeky Tanga styles typically have a lower rise on the hip and a higher cut on the legs. Tanga styles are similar to women's bikini underwear in offering the least amount of leg coverage, because the front and back of the underwear are attached by a thin piece of fabric.
They're usually designed with the same casual fabrics as briefs (cotton, microfiber, and nylon), but also the more delicate ones like lace and mesh.
Women's Boxer Underwear
Traditional men's boxers hit at the mid-thigh area and women's boxer underwear hits the middle of the thigh. The only difference: women's boxers are usually more form-fitting. They give you coverage in your lower stomach and full coverage over your thighs.
Women's Thong Underwear
Thongs are designed for minimal coverage, with a T-string in the back to avoid visible panty lines. Like the bikini, it sits three inches below the waist, with the sides hitting right at or above the hip bone. They come in different fabrics, from cotton to lace, so you can wear them every day or on special occasions.
Make sure to pick the right material or size for your body for the most comfort. Opt for cotton or nylon-spandex blends for a soft stretch that doesn't tug at your skin.
Women's T-String
Similar to the thong, T-string underwear gives minimal coverage and no panty lines with a super thin strip of fabric. T-strings tend to be made with more delicate fabrics, including lace and satin.
Women's High Waisted Underwear
High waisted underwear gives you great lower stomach coverage, hitting you right above your belly button. This style provides full coverage in the front, but not always in the back. Some high waisted styles have cheeky or thong backs, and others are full coverage.
High waisted underwear always gives you smoothing comfort and support for your middle.
Women's Shape wear Underwear
Shape wear comes in a variety of cuts depending on where your body needs support. Wear shaping shorts with fitted skirts to smooth your lower stomach and thighs. Opt for backless or low back bodysuits or slips under unique dresses that are cut low in the back.
2. ManiForm
Company Background and Founding Time:
ManiForm was founded in 1996 and is headquartered in Shenzhen, China, and is affiliated to Huijie Group. As a well-known brand in China's underwear industry, ManiForm is based on the concept of "natural, comfortable and beautiful". Its product lines include bras, sports bras, home clothes, etc., and its sales network covers the whole country. The brand focuses on integrating traditional cultural elements into design and has won the title of "China Famous Brand" many times.
Technology and Innovation:
Manifen has significant advantages in the field of sports bras. Its "wireless sports bra" uses breathable fabrics and three-dimensional tailoring, taking into account both sports support and comfort. In addition, the company optimizes product versions and improves fit through 3D measurement technology and big data analysis. In terms of material innovation, Manifen actively explores environmentally friendly fabrics, and some series use organic cotton and recycled polyester fibers.
Disadvantages and Challenges:
Manifen's brand image is relatively traditional and lacks appeal to young consumers. Its design style tends to be conservative, and its product updates are slower than fast fashion brands. In addition, in terms of international market expansion, Manifen has not yet formed economies of scale and faces fierce competition from international brands.
3. Triumph
Company Background and Founding Time:
Founded in 1886 and headquartered in Zurich, Switzerland, Triumph is one of the world's oldest underwear manufacturers. As an international brand, Triumph has operations in more than 120 countries and is known for its high quality and functional design. Its product lines cover bras, shapewear, swimwear, etc.
Technology and Innovation:
Triumph has a leading edge in material research and development and process technology. For example, its "Sensitive" series uses antibacterial fabrics to improve hygiene and comfort; the "3D Stereo Tailoring" technology optimizes the support and fit of underwear, especially in the field of large-size bras. In addition, the company uses digital design tools to shorten the product development cycle and respond quickly to market demand.
Disadvantages and Challenges:
Despite its strong technical strength, Triumph lags behind in digital marketing and young market expansion. Its brand image tends to be mature and lacks appeal to young consumers. In addition, local brands in some emerging markets have posed a certain threat to Triumph's market share with their cost-effective advantages.
4. Victoria's Secret
Company Background and Founding Time:
Founded in 1977 and headquartered in Ohio, USA, Victoria's Secret is one of the most well-known underwear brands in the world. Affiliated to the L Brands Group, the brand is known for its sexy, fashionable design style and annual "Angel Show". Its product lines include bras, panties, perfumes, etc., and its sales network covers more than 70 countries.
Technology and Innovation:
Victoria's Secret focuses on the combination of fashion and function. Its "Body by Victoria" series adopts seamless design and memory foam cups to improve wearing comfort. The company analyzes consumer preferences through big data, accurately locates market demand, and quickly launches new products. In addition, the brand has outstanding performance in marketing innovation, strengthening its brand image through social media and offline activities.
Disadvantages and Challenges:
In recent years, Victoria's Secret has faced multiple controversies. Some consumers criticized its product size range for its limited range and lack of inclusiveness for women of different body shapes. In addition, its sexy marketing model has triggered discussions about the "objectification" of women's underwear, prompting the company to adjust its brand strategy and turn to a more diversified aesthetic expression. In terms of market competition, the rise of fast fashion brands and emerging underwear brands has had an impact on its market share.
Company background and establishment time:
EmbryForm was founded in 1975 and is headquartered in Hong Kong, China. It is a well-known underwear manufacturer in Asia. With "fashion, comfort and health" as the core, EmbryForm's product line covers bras, shapewear, swimwear, etc., and its sales network covers China, Southeast Asia, Europe and the United States.
Technology and innovation:
EmbryForm has unique advantages in the field of functional underwear. Its "Adjust-A-Cup" bra can adapt to different breast shapes by adjusting the cup size. The company focuses on environmentally friendly production, and some factories use energy-saving equipment and wastewater treatment systems. In addition, EmbryForm cooperates with international designers to enhance the fashion sense and international competitiveness of its products.
Disadvantages and challenges:
EmbryForm's brand image is relatively traditional and lacks appeal to young consumers. In terms of digital marketing and e-commerce channel layout, the company still has a lot of room for improvement. In addition, the international market is highly competitive, and EmbryForm faces dual pressures from European and American and local brands.
6. Wacoal
Company Background and Founding Time:
Wacoal was founded in 1946 and is headquartered in Tokyo, Japan. It is a leading company in the Asian underwear market. With the concept of "comfort, health and beauty", Wacoal's product lines include bras, shapewear, home clothes, etc., and its sales network covers more than 40 countries around the world.
Technology and Innovation:
Wacoal has made remarkable achievements in ergonomic research. Its "Breast Pressure Measurement" technology optimizes the support structure of bras through data analysis to improve comfort. The company focuses on the application of environmentally friendly materials, and some series use organic cotton and recycled fibers. In addition, Wacoal has developed a more suitable product version based on the body characteristics of Asian women.
Disadvantages and Challenges:
Wacoal's product design is mainly based on Asian women, and its adaptability in the European and American markets is slightly weaker. Its high-end product line is priced higher, which may limit the choice of some consumers. In addition, in the rapidly changing market environment, Wacoal's product update speed needs to be improved.
7. GUJIN
Company Background and Establishment Time:
Founded in 1940 and headquartered in Shanghai, China, GUJIN is a time-honored brand in China's underwear industry. Positioned as "exquisite, comfortable and fashionable", GUJIN's product line includes bras, panties, pajamas, etc. Its sales network covers the whole country and is deeply trusted by consumers.
Technology and Innovation:
GUJIN focuses on the combination of traditional craftsmanship and modern technology. Its bra products use three-dimensional cutting and seamless splicing technology to improve fit and comfort. The company has also launched a series of underwear with health functions, such as antibacterial and far infrared, to meet consumers' health needs. In addition, GUJIN optimizes the product development process through digital design tools.
Disadvantages and Challenges:
GUJIN's brand image tends to be traditional and lacks appeal to young consumers. In terms of product innovation, its design style is relatively conservative compared with emerging brands. In addition, GUJIN's expansion efforts in the international market are limited and it has not yet formed a significant global influence.
8. Ubras
Company Background and Establishment Time:
Founded in 2016 and headquartered in Beijing, China, Ubras is an emerging underwear brand that has emerged in recent years. With the concept of "no restraint, more freedom", Ubras focuses on the research and development and production of seamless underwear. Its product lines include underwire-free bras, vest-style underwear, etc., mainly targeting young consumer groups.
Technology and Innovation:
Ubras takes seamless underwear as its core competitiveness. Its products use one-piece molding technology, no seams, no traces, combined with high-elastic fabrics to achieve comfortable fit. The company focuses on user experience, analyzes consumer needs through big data, and continuously optimizes product design. In addition, Ubras has outstanding performance in e-commerce channels and quickly reaches target customers through social media marketing.
Disadvantages and Challenges:
As an emerging brand, Ubras' product line is relatively single, mainly concentrated in the field of seamless underwear, and its diversified development needs to be strengthened. In addition, its brand premium ability is limited and faces price competition from the mid- and low-end markets.
Company Background and Establishment Time:
City Beauty was established in 1998 and is headquartered in Guangdong, China. It is a well-known brand in China's underwear industry. Positioned as "fashionable, affordable, and popular", City Beauty's product line covers bras, underwear, home clothes, etc., and its sales network is spread all over the country with thousands of stores.
Technology and Innovation:
City Beauty focuses on the fast fashion model, with fast product updates and design styles that keep up with the trend. The company reduces costs and improves cost-effectiveness by optimizing supply chain management. In addition, City Beauty actively expands e-commerce channels and combines online and offline integrated sales models to increase market coverage.
Disadvantages and Challenges:
City Beauty's product positioning tends to be mid-to-low-end, and its brand premium ability is limited. Some consumers reported that the durability and comfort of its products are different from those of high-end brands. In addition, in the fierce market competition, City Beauty needs to further improve product quality and design innovation capabilities.
10. NEIWAI
Company Background and Establishment Time:
NEIWAI was established in 2012 and is headquartered in Shanghai, China. It is an underwear brand with the concept of "comfort, simplicity and environmental protection". Its product lines include bras, underwear, home clothes, etc., focusing on natural fabrics and minimalist design, and are deeply favored by consumers who pursue quality life.
Technology and Innovation:
NEIWAI pays attention to the selection of materials and uses natural fabrics such as organic cotton and modal to improve wearing comfort. Its seamless underwear series achieves seamless fit through special processes, taking into account both beauty and comfort. In addition, the company advocates sustainable development, actively participates in environmental protection projects, and promotes green production.
Disadvantages and Challenges:
NEIWAI's market positioning tends to be mid-to-high-end, with relatively high prices and limited target customer groups. In terms of brand awareness, there is still a gap compared with international first-line brands. In addition, its product line is relatively single, and it needs to further expand diversified products to meet the needs of different consumers.
Summary: Industry Trends and Future Outlook
In 2025, the global women's underwear manufacturing industry is undergoing profound changes, and consumers' demand for comfort, health, and personalization drives companies to innovate continuously. From breakthroughs in material science to the application of digital marketing, from inclusive design to sustainable development, industry leaders continue to explore technology and concepts.
In the future, the development of the industry will show the following trends:
Personalization and customization: Provide consumers with more suitable products through 3D measurement technology and big data analysis.
Sustainable development: Use environmentally friendly materials and green production processes to respond to the global low-carbon transformation.
Technology integration: Combine smart wearable technology to develop underwear products with health monitoring functions.
Diversified aesthetics: Break the traditional size and design restrictions and embrace a wider range of body shapes and cultural needs.
In the fierce market competition, only companies that continue to innovate, pay attention to consumer needs and actively respond to challenges can occupy a leading position in the future industry landscape. With the advancement of technology and the evolution of consumer concepts, the women's underwear manufacturing industry will continue to write a new chapter.